When Elinchrom let me know that they were launching the ELB 500 TTL, I was obviously excited. Any advanced technology in a product that is already crucially beneficial is bound to raise the bar in my final product.
I was asked by Urban Outfitters Amsterdam in The Netherlands, to shoot a street wear campaign.
Shooting fashion on the busy and atmospheric streets of Amsterdam was a fantastic experience and the ease of use of the ELB 500 TTL contributed greatly to the shoot.
All my existing light modifiers fitted in seamlessly with the new, state-ofthe-art system. Usually, the unpredictable European weather and ever-changing ambient lighting conditions would slow down my workflow.
However, the absolutely accurate TTL feature of the ELB 500 TTL, made my job an absolute pleasure. I could focus on the mood and aimed result of the shoot, without thinking about my gear at all.