The Litemotiv on location

“Daylight is so unpredictable, every shoot is different.”

By using flash, it allows you to mimic that light quality you need.

Photographer Mark Cleghorn takes out one of the most famous light shapers in the Elinchrom range, the Litemotiv 190 Softbox.

Check out how you can use this giant Softbox on location.

Like Mark says, the creativity and the passion you put into your work is not only in fashion photography, it’s in your everyday photography.