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    © Philippe Echaroux

    Spreading Awareness

    Through Photography

    Reflect a harsh reality through portraits

    Philippe Echaroux is renowned for his brightly lit street portraits. Much of his style is achieved with help from his loyal Rotalux Octabox.

    © Philippe Echaroux

    During the chilly festive season, we too often forget the homeless who have to fight to survive on the streets. The famous Abbé-Pierre Foundation recently asked our ambassador Philippe Echaroux for help with its latest awareness campaign.

    The Abbé-Pierre Foundation aims to give everyone in need access to decent housing and a life of dignity.

    © Philippe Echaroux

    For Philippe, who has previously taught the disadvantaged, it is a huge honour to be part of such a project:

    "When they called me to suggest it, I jumped for joy! For once, it's an advertising campaign that isn't trying to get you to buy."

    © Philippe Echaroux

    "It was very simple.

    One ELB 500 and my loyal Rotalux Deep Octabox."

    Real Stories

    "We shot the campaign as if I were shooting "real" people on the streets. I just had a flash and a camera body: it was very simple. I used the ELB 500 TTL and my loyal Rotalux Deep Octabox 70cm."

    Although the setup and lighting are simple, they have a big impact, with the Deep Octabox 45 degrees offset from the subject to achieve a Rembrandt lighting effect.

    Rembrandt's Style

    Rembrandt's lighting is characterised by an illuminated triangle under the subject's eye and on the less illuminated side of their face. It is easy to achieve with a torch and an accessory 45 degrees offset from the subject.

    This is a popular style as it produces natural-looking and powerful images with minimum equipment.

    All the finesse comes from the subject's attitude. Someone who died in the street in 2019 is shown, but they are brightly lit and smiling.

    Instinct Prevails

    Once all this had been explained to the model, Philippe continued as he would if photographing "real" people on the streets. "I rarely guide people. In fact, I prefer to let naturalness and instinct reign."

    This may seem simplistic, but in such a situation there is a whole team behind the photographer: agency, client, assistants, etc. The photographer tries to filter out all the hustle and bustle and focus their attention on the subject.

    At times like this, instinct prevails. This is Philippe's great strength: he lets things happen naturally until the desired effect is achieved.

    Instinct and simplicity, the ultimate combination for poignant and sincere results.

    Philippe's To Go Set

    • ELB 500 TTL To Go

      ELB 500 TTL To GoN° 10309.1

      The ELB 500 TTL To Go is the ideal set to enjoy total freedom in a lightweight and portable solution while still delivering 400 full power flashes on a single charge. Freeze motion in action mode or use HSS, rely on the battery for on location work or plug it in the mains while shooting in studio with the Active Charge feature.

      The Elinchrom Transmitter Pro is not included in this set and must be order separately. Transmitters are available for Canon and Nikon. Other brands will follow later.

    • Rotalux Deep Octa Softbox 70cm (27.5")

      Rotalux Deep Octa Softbox 70cm (27.5")N° 26650

      The Rotalux includes the softbox rods, black/silver cover, internal diffuser external diffuser, and the Rotalux carrying bag.

      The Speedring is not included and must be ordered separately!

      Available Spreedrings: Elinchrom, S-mount Bowens, Broncolor Pulso, Hensel EH, AlienBee / Balcar, Comet, Profoto OCF