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    Greetings Elinchrom Family

    This is a strange and challenging time for all of us.

    Also, this is for sure not the first message you’ve received from a brand you love on how Covid-19 is affecting them. As a company, we are deeply tied to the global community of creators, so we know all too well the anxiety and uncertainty you may be feeling right now.

    So, instead of listing the many different precautions we are taking to fight the spread of the virus (though we are), we’d like to take this opportunity to share with you a video from one of our influencers, John Gress. It’s about how he made it through the 2008-2010 recession, lost 50% of his business, and was able to come out as a more skillful and prepared photographer.

    We hope that John’s message finds you safe and inspires you to use this time to begin preparing for your biggest adventure yet. Be it a new lighting style, a new studio set up, or even teaching others about what you love about photography, we believe in you.

    Going forward, we intend to address this situation by sharing positivity and inspiration, and by being there for you via Instagram, Facebook, and any other socially-distanced means.

    Be kind and stay safe.

    Your Elinchrom Team

    Follow John's work


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